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Creative Direction + Strategy

We Build the Visual Language of Your Brand.

JLM Agency partners with organizations, businesses, and brands to transform initiatives, events, and ideas into compelling content, digital presence, and lasting visibility.

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8+
Years of creative strategy experience
3
Signature packages for organizations and brands
100%
Your strategic partner from concept to content

We partner with women's initiatives, corporate organizations, wellness brands, and growth-stage businesses to build the visual systems, content strategy, and digital presence that create real momentum.

Who This Is For

Built for Organizations
Ready to Show Up Fully.

Corporate Companies

Launching or expanding women's ERGs, leadership initiatives, or internal brand campaigns that need a cohesive creative strategy.

Women's Empowerment Groups

Organizations driving meaningful community and visibility who need a creative partner to tell their story and amplify their mission.

Conferences & Events

Multi-day events, summits, and networking experiences that need end-to-end content strategy, coverage, and post-event repurposing.

Wellness & Mental Health Organizations

Brands and nonprofits in the wellness space that need to show up authentically online and connect deeply with their communities.

Nonprofits & Foundations

Impact-driven organizations needing a complete digital home, visual identity, and content calendar aligned to funding and program cycles.

Small Businesses Across the US

Growth-stage brands ready to establish a professional digital presence, content system, and social strategy that works without the guesswork.

Our Process

How We Work.

01

Discover & Align

We begin with a deep-dive into your goals, audience, and current digital presence. This is where we define the creative direction, identify gaps, and build the strategic foundation every deliverable will be built on.

02

Create & Produce

From on-location photo and video production to content calendars, website builds, and event design, we execute with intention. Every asset is built to serve a purpose and tell a cohesive story.

03

Deliver & Amplify

You receive a complete, ready-to-use system: edited assets, strategy documents, and the roadmap to keep momentum going long after our engagement ends.

Sample Deliverables

What Our Work Looks Like.

The following are examples of the documents, plans, and systems we build for our clients.

Sample Client / JLM Agency
Networking Event Launch Plan
Sample Deliverable
Event Type
Corporate Networking
Capacity
Up to 75 Guests
Timeline
6-Week Plan
Package Tier
Empowered Event
6-Week Pre-Event Timeline
WeekPhaseKey Actions
Week 1Concept LockTheme, moodboard, and vendor shortlist finalized.
Week 2LogisticsVenue confirmed, catering selected, speakers invited.
Week 3Content Pre-ProductionEvent graphics and social content created and scheduled.
Week 4Promotion BeginsRegistration opens. Pre-event hype content begins.
Week 5Final PrepFinal vendor confirmations, day-of shot list finalized.
Week 6Event WeekDay-of coordination, live content capture.
Day-Of Deliverables
  • On-site creative direction and coordination
  • Brand photography: arrivals, networking moments, speaker candids
  • Short-form vertical video capture: attendee soundbites, highlights
  • Real-time social content published to designated platforms
  • BTS content for brand authenticity stories
Post-Event Repurposing Strategy
AssetWhere It Lives
Edited event photography (25-35 images)LinkedIn, website, newsletter
5-8 vertical video clipsInstagram Reels, LinkedIn Video, TikTok
Event recap written outlineBlog post, press release, internal report
Attendee quote graphicsInstagram Stories, LinkedIn carousel
"Thank you" post series (3-part)All platforms, 30 days post-event
Recommended Next Steps
  • Schedule a 30-day post-event content debrief
  • Begin planning annual event cadence using engagement data
  • Use attendee footage to build a testimonial library
  • Consider bi-monthly content creation days for ongoing visibility
Sample Client / JLM Agency
Women's Wellness Event Repurposing Kit
Sample Deliverable
Event Type
Wellness Retreat
Duration
60-Day Rollout
Platforms
Instagram + LinkedIn
Package Tier
Empowered Event
60-Day Repurposing Roadmap
TimelineContent FocusPlatformFormat
Day 1-3Event recap + thank you to speakers and attendeesInstagram + LinkedInCarousel, caption post
Week 1Highlight reel video (60-90 seconds)Reels + LinkedInShort-form video
Week 2Speaker spotlight series (3 posts)Instagram + LinkedInQuote graphic + portrait
Week 3Attendee testimonial and reflection postsStories + FeedVideo soundbite or graphic
Week 4BTS and behind-the-scenes contentStories + TikTokShort video series
Week 5-6Wellness insights and key session takeawaysLinkedIn + BlogEducational long-form
Week 7-8Early announcement of next event or programAll platformsTeaser graphic + caption
Asset Inventory from Event
  • 45-60 edited brand images
  • 10-15 short vertical video clips
  • 3-5 attendee soundbite videos
  • Speaker portrait set per speaker
  • Environment and detail shots
  • Written event recap outline
Content Themes to Sustain Momentum
  • Women's wellness education and awareness content
  • Community spotlights featuring attendees (with consent)
  • Behind-the-brand storytelling
  • Impact metrics and program outcomes
  • Next steps: upcoming programs, applications, or events
Sample Client / JLM Agency
90-Day Conference Content Calendar
Sample Deliverable
Event Type
3-Day Conference
Total Posts
~72 Content Pieces
Cadence
5-6x per week
Package Tier
Initiative Launch Suite
Phase 1: Pre-Conference (Days 1-30)
WeekThemeContent IdeasFormat
Week 1Countdown & AnnouncementSave the date graphic, speaker teasers, early registration pushStatic, Stories
Week 2Speaker Spotlights3 speaker features, session previews, "Why Attend" carouselCarousel, Quote Graphics
Week 3Community & CulturePast attendee highlights, year-in-review stats, BTS prepVideo, Static
Week 4Final PushLast call for registration, agenda reveal, "What to Expect" ReelReel, Stories
Phase 2: Live Conference (Days 31-33)
DayMorningAfternoonEvening
Day 1We're LIVE post, doors open videoSession highlight clip, speaker quote graphicDay 1 recap reel, Stories poll
Day 2Good morning from the floor, keynote teaserAttendee soundbite, panel momentsMid-event energy reel
Day 3Final day countdown, must-see sessionsClosing speaker feature, recognition momentFinal recap video, "See you next year"
Phase 3: Post-Conference Repurposing (Days 34-90)
WeeksFocusContent & Deliverables
Weeks 5-6Recap & GratitudeEdited photo gallery, recap blog, "Thank You" speaker and sponsor posts
Weeks 7-9Speaker Series RepurposeOne speaker clip per week, key takeaway graphic, LinkedIn long-form
Weeks 10-11Community AmplificationAttendee spotlight series, UGC reshares, testimonial graphics
Weeks 12-13Forward MomentumImpact metrics graphic, applications open, save the date teaser

Clients + Projects

Poetic Photo LLC · The Written Haus · Little Lulu's Designs NJ · Philly Black Wine Festival · DiversiTech Summit · Renaissance Curls NYC · Stitched by KC · Taelor Boutique · Poetic Photo LLC · The Written Haus · Little Lulu's Designs NJ · Philly Black Wine Festival · DiversiTech Summit · Renaissance Curls NYC · Stitched by KC · Taelor Boutique ·
Client Love

What Our Clients Say.

Not having to think about captions or posting on my Instagram feed and stories especially now that I'm more busy has made my life so much easier! Not only that but the posts are always on-brand. The client experience is amazing and I would recommend!

The work that JLM did for my page was amazing! My page received a much needed face lift, while my vision and craft were respected! The work was very professional and skill set unmatched. Thank you, JLM!

Highly professional and knowledgeable. They're very dedicated and reliable, devoted to making an impact on our digital presence. Thank you, JLM!

I was so pleased with everything. I knew I needed some form of direction when it comes to social media. The research done prior to my consult made everything go smoothly and how easily the ideas matched with my brand identity made everything worth while. Certainly gave me the tools to succeed.

Not having to think about captions or posting on my Instagram feed and stories especially now that I'm more busy has made my life so much easier! Not only that but the posts are always on-brand. The client experience is amazing and I would recommend!

The work that JLM did for my page was amazing! My page received a much needed face lift, while my vision and craft were respected! The work was very professional and skill set unmatched. Thank you, JLM!

Highly professional and knowledgeable. They're very dedicated and reliable, devoted to making an impact on our digital presence. Thank you, JLM!

I was so pleased with everything. I knew I needed some form of direction when it comes to social media. The research done prior to my consult made everything go smoothly and how easily the ideas matched with my brand identity made everything worth while. Certainly gave me the tools to succeed.

Ready to Build Something
That Lasts?

Let's talk about your initiative, event, or next chapter. We'll build the creative strategy and assets to make it land.

Start a Conversation
About JLM Agency

We Tell Stories
That Move People.

JLM Agency is a full-service creative and digital strategy agency specializing in visual storytelling, content production, and digital presence for organizations and brands that are building something meaningful.

We work with corporate companies, women's empowerment groups, wellness organizations, nonprofits, and growth-stage businesses across the US who need a creative partner that thinks strategically, produces intentionally, and delivers systems that keep working long after the shoot is over.

Our Belief

"Every brand has a story worth telling. Our job is to make sure the right people see it, feel it, and remember it."

Who We Are

Strategy Meets
Visual Storytelling.

JLM Agency sits at the intersection of creative direction, digital strategy, and content production. We are not a photography studio that offers marketing on the side, and we are not a social media agency that dabbles in events. We are a creative agency that does all of it with intention and cohesion because we know that your content, your digital presence, and your events are not separate things. They are one story, told across multiple platforms.

Our approach begins with strategy. Before we ever pick up a camera or build a content calendar, we need to understand where you are trying to go. From there, we design a creative system that builds toward that goal, one intentional asset at a time.

Whether we are launching a women's leadership initiative, producing an intimate corporate event, building a brand's first website, or designing a 90-day content calendar, the work is always grounded in a clear visual language and a roadmap your team can actually execute.

What We Do Best

Three Core Disciplines.

Visual Storytelling

Creative direction, brand photography, and short-form video production that captures your people, your culture, and your mission in a way that is undeniably you.

Digital Presence Setup

Website builds, social media setup, moodboard curation, and starter graphics that create a cohesive, professional digital home for your brand from day one.

Content Strategy

Social media strategies, custom content calendars, social media audits, and event amplification plans that give your team a clear system and the content to fill it.

Founder Photo
Meet the Founder
Steph
Founder & CEO, JLM Agency

The founder and CEO of JLM Agency brings a rare combination of creative instinct and operational precision to every engagement. With a background in business operations and marketing project management, JLM Agency's founder has spent years leading communications initiatives for audiences spanning 2,000 to 80,000+. She ensures that JLM Agency brings that same strategic depth, and sharp visual language, to organizations ready to show up fully.

Creative Direction Marketing Strategy Project Management Content Production
Our Values

The Way We Work.

01

Intention First

Every creative decision connects back to a strategic goal. Nothing is produced just to fill a feed.

02

Cohesion Always

Your brand looks, sounds, and feels the same everywhere. We build systems that make that easy to maintain.

03

Deliver, Then Some

We set a high bar and clear it. Our clients walk away with more than they expected and know exactly how to use it.

Selected Work

A Few Projects We're
Proud Of.

Website + Brand Strategy

Poetic Photo LLC

Photography Brand

Spearheaded the full website development for a professional photographer on the Pixieset platform. Crafted brand-aligned copy, curated visuals, sourced client testimonials, and built out a content-rich blog that supported both SEO and long-term client trust.

Full website copy, design, and launch on Pixieset
Client testimonials sourced and integrated via social media
Blog content created to drive organic engagement
Cohesive brand voice established across all touchpoints
Website + Content Strategy + Launch

The Written Haus

Stationery Brand

Built the complete digital infrastructure for a stationery brand entering a saturated market. Developed the website, brand messaging, and a pre-launch content strategy spanning 50+ posts. Built a waitlist funnel with automated early-access tiers.

Full website built and launched
50+ pre-launch posts with keyword-rich captions
Waitlist funnel with automated early-access email tiers
Reusable content framework delivered for ongoing use
Website + Content + CRM Setup

Little Lulu's Designs NJ

Wedding Business

Transformed a wedding business from minimal online presence to a strategic digital powerhouse in 4 weeks. Built a complete website, developed brand voice, and created 5 months of ready-to-post content. Built a full marketing system using HubSpot CRM.

Social media reach grew from 322 to 8,000
5 months of content created and delivered
HubSpot CRM fully configured with booking and lead capture
Complete brand voice and website launched in 4 weeks
View More Client Work  →

Let's Build Something
Worth Sharing.

Whether you need a creative partner for one initiative or an ongoing content system, we are here for it.

Work With Us
Services + Packages

Everything You Need
to Show Up and Stand Out.

Whether you need one service or a full creative partnership, JLM Agency offers flexible engagements designed around your goals.

Signature Packages

Built for Organizations
with Big Goals.

01
Signature Package

Initiative Launch & Content Suite

For companies launching or relaunching a women's ERG, mentorship program, or women's leadership initiative that needs a cohesive creative strategy, visual assets, and a content plan built to last.

Starting at $8,000
What's Included
  • 90-Day Social Media Strategy focused on initiative goals
  • Custom Content Calendar (60-90 days)
  • Creative Direction and Brand Photography: full-day on-site shoot
  • Content Creation Day: short-form vertical videos and lifestyle content
  • Social Media Setup for LinkedIn, Instagram, or internal platform
  • Moodboard Curation for internal creative alignment
  • Visual toolkit for ERG and event promotion
Sample Deliverables
  • 45-60 edited brand images
  • 10-15 vertical video clips (Reels, TikTok, LinkedIn ready)
  • 90-day content roadmap and content calendar
  • Visual toolkit (graphics and templates)
02
Signature Package

Empowered Event: Strategy, Production & Content

For corporate women's conferences, leadership retreats, wellness weeks, or annual empowerment events up to 100 guests that need concept, production, coverage, and an amplification strategy.

Starting at $10,000
What's Included
  • Intimate Event Planning for up to 100 guests
  • Event concept and theme tied to company values
  • Vendor sourcing, budget guidance, and day-of coordination
  • Creative Direction and Brand Photography during the event
  • Content Creation coverage: vertical video clips and soundbites
  • Social Media Audit of existing channels
  • 90-Day Social Media Strategy: pre-event, live, and post-event
  • Custom Content Calendar (30-60 days) for event repurposing
Sample Deliverables
  • Strategy PDF for event narrative and key messages
  • 45-60 edited images and 10-15 short-form clips
  • Written event recap outline for blogs, press, and newsletters
  • Post-event action steps for ERG and leadership team
03
Signature Package

Brand Impact & Digital Home

For nonprofits, foundations, and corporate CSR initiatives focused on women's empowerment or wellness who need a clear, modern digital presence and the content system to sustain visibility.

Starting at $7,000
What's Included
  • Moodboard Curation focused on empowerment, inclusivity, and wellness
  • Creative Direction and Brand Photography: founders, participants, programs
  • Basic Website Setup (up to 4 pages)
  • Basic SEO setup for titles and meta descriptions
  • One round of website revisions
  • Social Media Setup for two priority platforms
  • Custom Content Calendar (30-60 days) focused on impact storytelling
Sample Deliverables
  • Live, functional and visually aligned website
  • 20-30 edited brand images
  • 5-10 short vertical clips for social proof
  • Content calendar aligned to funding cycles and campaigns
A La Carte

Individual Services,
Available Separately.

Not every project requires a full package. These services are available individually and can be combined to fit your needs.

Creative Direction + Photography

We bring your vision to life or help you build one from scratch, then execute a brand photography session that gives you a cohesive, usable asset library.

Content Creation Days

Half-day or full-day on-location batch sessions to create photos and short-form videos that cover an entire month of content. Available bi-weekly or monthly. A content calendar or social strategy must be in place.

Social Media Audit

A thorough review of your existing social presence with clear, actionable suggestions on what is working, what to stop, and what to improve.

Social Media Strategy

A 90-day social media strategy built around a specific business goal, with platform guidance, content pillars, and a clear direction for your team to follow.

Social Media Setup

Full setup for two social media profiles including customized starter graphics and customized highlight covers. Ideal for small businesses launching or relaunching their digital presence.

Basic Website Setup

A professional, functional website for businesses that have been operating for at least one year and need a clean digital home without the agency price tag.

Moodboard Curation

Custom moodboards for websites, product launches, and events that keep your creative team and any external partners visually aligned throughout a project.

Custom Content Calendar

30 to 90 days of content ideas tailored to your specific business, voice, and audience. Strategy not included. Ideal for teams that have a plan but need the content to execute it.

Event Planning

Concept, coordination, and day-of management for intimate business, networking, and community events up to 100 guests. Vendor sourcing, timeline creation, and budget guidance included.

Ready to Get Started?

Let's Build the Right
Package for You.

Every engagement starts with a conversation. Tell us about your goals and we'll put together a proposal that fits.

Inquire Now
Get in Touch

Let's Start
Something
Good.

Tell us about your brand, your project, and what you are trying to build. We will follow up within 48 hours to start the conversation.

Based In
New Jersey, Available Nationwide
Response Time
Within 48 Hours

Thank You.

We received your inquiry and will be in touch within 48 hours.

In the meantime, feel free to go ahead and lock in your complimentary consultation call.

Schedule Your Consultation Call
Portfolio

Client Work.

A curated selection of case studies, strategy decks, and project presentations. Each card opens the full presentation in a new tab.

Case Study Presentations

The Work, Up Close.

Ready to be next?

Let's Build Your Success Story.

Every brand you see here started with a conversation. Yours can too.

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